Vice President, Category Management

Baskin Robbins


Date: 1 day ago
City: Atlanta, GA
Contract type: Full time
The Vice President, Category Management Leader is accountable for our Category and Product’s contribution to our annual brand and consumer goals. This role is the engine for creativity and innovation as it relates to Arby’s products being first, best, only in category.

This role is responsible for leading brand's category management function, including establishing culinary strategic priorities, including culinary identity, category, product and menu design.

This role will partner with key internal functions, including Culinary, Insights, and Analytics to achieve the brand’s objectives and create a culture passionate about food.

Responsibilities

Lead the definition of Arby’s culinary identity. As well as each category and products strategy, role, and performance in contributing to the business.

Lead category and product pipeline. Constant innovation and renovation towards objectives.

Build business cases for product/program recommendation in stage gate process to move forward to testing/validation and/or launch.

Collaborate with culinary team to refine concepts and develop products for against Category Management led briefs

Lead Arby’s food culture. Including leadership of latest trends in ingredients, formulations, competitors, suppliers

Education And Experience Qualifications

4 year degree in Business, Marketing or related field. Master’s degree preferred.

15+ years of experience in Category Management, Marketing or related field

REQUIRED KNOWLEDGE, SKILLS Or ABILITIES

Strategically-minded marketer with strong business acumen, including P&L fluency

Deep understanding of QSR/CDR categories that are relevant for the brand, including market trends, consumer, competitors

Ability to develop a culinary roadmap, including strategic priorities, product, and menu design

Experience taking product ideas from iteration to execution, including cross-functional collaboration

Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences

Creative thinker and conceptual problem-solver who can unlock growth opportunities across the category

Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment

Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence

Ability To Develop And Mentor Others

Develop business cases including forecasting, P&L builds, etc

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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