Digital Marketing & Advertising Manager

Responsibilities include:

• Oversee digital and social media marketing strategy for all Sony Pictures Classics films, liaising between filmmakers, executives, and outside agencies to drive increased ticket sales, film awareness, and brand loyalty
• Foster relationships with major movie outlets, such as Fandango, Rotten Tomatoes, Apple Trailers, IMDb, and Letterboxd, arranging exclusive content premieres for films
• Develop and book paid digital advertising campaigns
• Direct agencies and vendors on media plan needs, incorporating direct buys with outlets/websites, social advertising (Facebook, Instagram, TikTok, YouTube), geo-targeting, behavioral targeting, and email marketing
• Determine campaign objectives, including flight dates, placement, and demo-targets
• Work directly with exhibitors (AMC, Regal, Cinemark) on direct advertising and data buys
• Negotiate rates and manage budgets throughout theatrical runs and awards campaigns
• Oversee the artistic strategy, creation, approval, and delivery of digital ads
• Analyze data from campaigns as they are happening to make recommendations and present insights to co-presidents
• Manage and operate all social media channels under the Sony Pictures Classics umbrella
• Devise growth strategies for SPC’s social media accounts
• Create separate social accounts for individual films and build fanbases leading up to and through theatrical campaigns
• Write and publish social content, including posters, trailers, stills, press coverage, reviews, and original featurette/interview pieces
• Mine insights to increase fan retention, membership engagement, and refine understanding of the demo audience
• Lead digital content development of film websites and social content
• Hire and supervise outside digital marketing vendors for website production, ePR, and social content and strategy
• Direct the strategy of the ePR and social approach, specifically key influencers and brand messaging
• Manage and supervise original content shoots with key talent
• Manage red carpet or other special event coverage in real time through social handles
• Develop and carry out a grassroots outreach strategy for each film, including partnerships with non-entertainment groups
• Interact with the Sony piracy team to ensure all potential leaks and downloads are monitored and dealt with urgently

Requirements:

• 1-2 years managing digital platforms (websites and social media platforms) and digital advertising knowledge
• Detail-oriented and organized, able to manage multiple projects and films simultaneously
• Graphic design experience welcomed, but not imperative
• Knowledge and love of cinema also welcomed, but not imperative

The anticipated base salary for this position is $81,952 to $106,538, possibly qualifying for annual incentive and/or comprehensive benefits. Actual base salary offered will depend on various factors, including qualifications, relevant experience, education level, certifications, and location.

Sony Pictures Entertainment is an equal opportunity employer, evaluating qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE considers qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for participation in the hiring process, contact us at [email protected].